Wednesday, February 11, 2004
Two Telecom Marketing Awards for Sandvine
Leading technology startup pegged for smart, effective, budget-conscious campaigns
Waterloo, Ontario and Potomac, MD; February 11, 2004 – A remarkably effective public relations, direct mail and marketing communications program has made Sandvine Incorporated one of only three companies to win two Telecom Marketing Awards in a single year.
Winning the Marketing Communications and Direct Marketing categories for its integrated “Impact of P2P on service provider networks” campaign, Sandvine showed that “financial and personal creativity, targeted marketing and customer awareness can play a key role in stealing market share and ‘mind share,’” organizers at award sponsor PBI Media said. Winners ranged from in-house marketing teams at small and large telecom equipment vendors to PR and marketing firms working closely with their client, often on a shoestring.
“As a startup technology company in 2003, it was vital for us to get the biggest possible bang for our marketing buck,” said Tom Donnelly, co-founder and VP marketing & sales for Sandvine. “This award is testament to the commitment everyone on our marketing team has shown to creating tightly integrated, strategic campaigns. We’re honoured that PBI Media selected us for an initiative that not only catapulted our market awareness, but proved its ROI by generating new customer relationships.”
The Telecom Marketing Awards are presented by PBI Media's Telecom Group. For more on the awards and the complete list of 2003 winners, please visit http://www.telecomweb.com/tma_2003winners.htm