Thursday, February 22, 2007
Fantasy Sports Reaches New Level of Interactivity with NanoGaming
LiveHive unveils next generation in fantasy sports entertainment
WATERLOO, ONTARIO—February 22, 2007—LiveHive Systems Inc. yesterday showcased its new product, NanoGaming for Fantasy Baseball, at the Fantasy Sports Trade Association (FSTA) Spring Business Conference in Chicago. NanoGaming is the next generation of real-time fantasy sports that lets players make up to 400 predictions during a game, as the action unfolds.
The FSTA conference played host to some of the biggest names in the sports industry, including ESPN, FOXSports.com, CBS SportsLine, and NBC Sports. During the “Innovations and New Products” panel, Rob Riopelle, LiveHive Co-Founder and VP of Business Development, explained how NanoGaming is set to transform the way people watch live sporting events.
“NanoGaming is bringing fantasy sports into a new era of interactivity. It combines the pure excitement of TV, with the interactivity of video gaming, and the social aspects of the internet,” Riopelle said. “When we launch NanoGaming for Major League Baseball this spring, for the first time ever, sports fans will be able to predict each play of a live baseball game.”
Some of the prediction opportunities for baseball include:
Riopelle said NanoGaming is ideal for fantasy sites looking to provide their players with a more interactive experience during game time; TV networks seeking creative new ways to engage and grow their audience; and Web portals that want to expand their presence in the online sports industry.
“Baseball is perfectly suited to this kind of predict-the-play format,” said Jeff Thomas, President of the Fantasy Sports Trade Association. “I think baseball fans, especially fantasy players, will love getting involved in every play of the game -- particularly when it gives them a chance to win points, challenge friends or climb a leader board.”
LiveHive will soon be holding a Webinar on NanoGaming for Fantasy Baseball.
About LiveHive Systems Inc.
LiveHive Systems™ is a privately held software development company that specializes in two-screen, interactive entertainment for TV broadcasters, fantasy sports sites, and web portals looking to differentiate their offering and increase value to viewers, advertisers and stakeholders. Its flagship product, NanoGaming, converts live TV shows into hundreds of real-time prediction opportunities, giving audience members a continuous and engaging way to accumulate points, play with friends, and win prizes. LiveHive provides software, integration, joint marketing initiatives, and the 24-hour Broadcast Control Center, which supports the comprehensive NanoGaming schedule. LiveHive Systems deployed NanoGaming for the 2006 NFL season on its increasingly popular SpeedofSport.com fantasy site, with more events, including reality TV, awards shows, game shows and other sporting events, scheduled for release soon. For more information, visit www.livehivesystems.com.