WATERLOO, ONTARIO--(Marketwire - July 3, 2007) - LiveHive Systems is taking a pioneering role in interactive TV, and is pleased to announce that it has signed an agreement with Global Television for the premiere of the popular reality show BIG BROTHER 8 on Thursday, July 5 2007. The launch of the new season will incorporate LiveHive's interactive platform, NanoGaming.
NanoGaming provides value for players, broadcasters, and advertisers, with its non-stop, real-time action enhancing the viewing experience, with no extra cost to the viewer.
"This is a ground-breaking event in Canadian television, and Global's proud to be a part of it," said Neil Sweeney, Director of Business Development, CanWest MediaWorks Inc. "We see the NanoGamingTM application as a way for us to interact with our viewers, turning a passive viewing experience into a 'lean forward' online community game, adding digital depth to the Big Brother brand."
In an isolated, camera plagued house, Big Brother brings together 14 strangers who compete for an ultimate cash prize of $500,000. And through the NanoGaming platform, branded as BIG BROTHER 'IN THE HOUSE', viewers can play along with the show by going to www.globaltv.com/bigbrother. As the show unfolds, viewers will be able to answer real time prediction questions and trivia, while competing with other fans for prizes and a position on the leader board. Global Television will offer Big Brother fans three chances to play each week during the weekly LIVE broadcasts scheduled to air every Sunday and Thursday night at 8 p.m. (EST/PST) and Tuesday nights at 9 p.m. (EST/PST). For complete contest details, please visit www.globaltv.com.
"NanoGaming is an innovative, interactive technology that will change how viewers watch television, and it will have a major impact, especially on reality TV, game shows, and sports," said Robert Riopelle, Co-Founder and Vice President of Business Development for LiveHive Systems.
NanoGaming helps broadcasters increase dedicated viewership, convert passive viewers into active participants, and attract the elusive Generation XY audience. It is the ideal platform for advertisers who seek to leverage new interactive media channels.
About LiveHive Systems Inc.
LiveHive SystemsTM is a privately held software development company that specializes in two-screen, interactive entertainment for TV broadcasters, fantasy sports sites, and web portals looking to differentiate their offering and increase value to viewers, advertisers and stakeholders. Its flagship product, NanoGaming, converts live TV shows into hundreds of real-time prediction opportunities, giving audience members a continuous and engaging way to accumulate points, play with friends, and win prizes.
LiveHive provides software, integration, joint marketing initiatives, and a 24-hour Broadcast Control Center, which supports the comprehensive NanoGaming schedule. LiveHive Systems deployed NanoGaming for the 2006 NFL season on its increasingly popular SpeedofSport.com fantasy site and this past spring launched NanoGaming for Major League Baseball. More events, including reality TV, awards shows, game shows and other sporting events are scheduled for release soon. LiveHive is based in Waterloo, Ontario, which was recently named the world's top intelligent community by the New York-based Intelligent Communities Forum.