Wednesday, January 23, 2008
Figure Skating Telecasts Go Interactive With LiveHive Technology
NBCSports.com adopts NanoGamingTM for U.S. Figure Skating Championship
WATERLOO, ONTARIO--(Marketwire - Jan. 23, 2008) - LiveHive SystemsTM, a pioneer in interactive television, has announced that it has signed an agreement with NBCSports.com that will bring NanoGaming technology to the 2008 U.S. Figure Skating Championship being held this weekend. NBC telecasts this Saturday, January 26 (4 p.m. ET. and 8 p.m. ET) and this Sunday, January 27 (7 p.m. ET) will effectively launch interactive viewing for the figure skating TV audience. The telecasts will be seen by millions of viewers in primetime.
"This will be the first time that figure skating has gone this route in live TV telecasts," said Dave Bullock, President, LiveHive Systems. "Figure skating is a huge sport, and through NBCSports.com Skate-Off we can deliver interactive TV to a brand new audience.
"Fans want to interact and engage with the competition, which includes athletes and other viewers, while they are watching. NanoGaming will let figure skating fans experience the excitement of the U.S. Championships as the action unfolds."
Powered by LiveHive's NanoGaming technology, NBCSports.com Skate-Off allows fans to play along while they watch, accumulate points, and qualify for prizes. Players will take part in trivia and make such real-time predictions as which skater will win the Ladies competition, or how many jumps Evan Lysacek will successfully complete in his routine.
To play, viewers go online to www.NBCSports.com/skateoff before each event and click on the 'Sign In' button. Previously, LiveHive has brought its NanoGaming technology to football, baseball, hockey, NASCAR, Mixed Martial Arts, and reality TV.
The interactive nature of the broadcast will begin with pre-show questions for viewers, with most questions happening in real-time during the live televised events - before and after each individual performance.
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