Thursday, October 16, 2008
Sportsnet NHL telecasts go interactive with five Canadian teams for the next two seasons
October 16 , 2008 - WATERLOO, ONTARIO: Rogers Sportsnet and LiveHive Systems are pleased to announce that they have signed a two-year agreement to make NanoGaming, an interactive entertainment platform that powers viewer interaction with live television, available during Sportsnet’s regional NHL games.
Sportsnet’s NanoGaming-powered offering, named Game in the Game, debuted on Sportsnet West on Sunday, October 12 at 8 p.m. PST when the Edmonton Oilers hosted the Colorado Avalanche at Rexall Place. It is being offered for the 2008/09 and 2009/10 hockey seasons.
Sportsnet, the leader in NHL regular-season broadcasts in Canada, features The Hockey That Matters - the Toronto Maple Leafs, Vancouver Canucks, Edmonton Oilers, and Calgary Flames and the Ottawa Senators. While they watch the game live on Rogers Sportsnet, viewers play by logging onto www.sportsnet.ca/gameinthegame.
“Game in the Game will enhance our 206 NHL broadcasts by providing an opportunity for Canadian hockey fans to interact with the game while it’s going on,” says David Ballingall, VP Marketing and GM of sportsnet.ca. “It will also offer a forum for viewers to interact with each other, generating a fun community environment on sportsnet.ca, and it’s all centered around a live game.”
Game in the Game brings interactivity to every televised Sportsnet NHL game featuring The Hockey That Matters. Fans are able to make such predictions as “Who will score the next goal?” or “Who will be thrown into the penalty box first?” They can answer such trivia questions as “Which goaltender holds Calgary’s record for the most career wins?” or “Who scored Ottawa’s second goal tonight?” They can also take part in polls: “Should the Sens have picked up Khabibulin?” In addition, fans are able to chat with other hockey fans, and create groups with their friends in order to establish mini-competitions amongst themselves.
Participants compete against each other for points, prizes, and a position on the leader board, and are also eligible for prizes, including HDTV’s and prize packs.
“We are proud to be a big part of Rogers’ commitment to enhancing the hockey fan experience with the viewer interactivity and social capabilities that NanoGaming provides,” says Robert Riopelle, Co-Founder and Vice President, Business Development, LiveHive Systems.
About LiveHive Systems Inc.
About Rogers Sportsnet
Sportsnet features five channels – Sportsnet Ontario, Sportsnet East (Atlantic Provinces and Quebec), Sportsnet West (Manitoba, Saskatchewan, Alberta, Northwest Territories and the Nunavut) and Sportsnet Pacific (British Columbia and the Yukon Territories) and Rogers Sportsnet HD.
Founded in 1998, Rogers Sportsnet has been owned by Rogers Media since 2001. Sportsnet.ca was launched in 2000.