Company Logo Thursday, May 07, 2009

Metranome Launches Poptiq Mobile Video Service for BlackBerry

Waterloo, Ont. - May 7, 2009 - Metranome, a leading provider of mobile video applications, today announced the worldwide availability of its Poptiq mobile video service for the BlackBerry Bold 9000 and BlackBerry Curve 8900 smartphones.

With Poptiq, viewers can discover and enjoy quality web programming across a range of categories including Comedy, Music, Science & Tech, Sports, Nature, and many more. Rather than streaming, Poptiq downloads video to the BlackBerry. This results in an immediate, high quality viewing experience that is available whenever the viewer chooses to watch video, regardless of network coverage. Poptiq downloads video in the background using WiFi and silently "tops up" whenever the BlackBerry is in a WiFi zone, ensuring fresh content is always available. Poptiq's usability and viewing quality delivers an experience that is unmatchable by conventional mobile video streaming services.

With thousands of web shows to choose from and more launching everyday, it is often difficult for viewers to find shows that are of interest to them. Poptiq’s unique discovery engine addresses this challenge by honing in on a viewer’s preferences and selecting content that best fits their interests. Viewers can rely on Poptiq to sift through the world of web content and deliver to their BlackBerry what is best for them.

"We are thrilled to be launching Poptiq on the top-selling BlackBerry Bold 9000 and Curve 8900 smartphones," said David Kruis, CEO of Metranome. "The combination of powerful devices, vibrant displays, a sophisticated operating system, and now an application store makes BlackBerry an exemplary platform for delivering video services."

This first version of Poptiq is available free for a limited period. Future versions will incorporate a number of new features such as sharing videos through social networks and email. The majority of Poptiq’s content can be enjoyed without any ongoing subscription fees. Subscription-based premium content will optionally be available in the future. Poptiq can be downloaded now from the "Music & Video" category of BlackBerry AppWorld (www.blackberry.com/appworld).

About Metranome Inc.
Metranome is a leading provider of mobile video solutions for consumers, brands, and content producers. Founded in 2007, Metranome’s Poptiq mobile video service was launched in 2008, supporting major content creators and publishers in their efforts to connect with and engage mobile users. Poptiq currently supports the market-leading iPhone OS and BlackBerry smartphone platforms. For more information, visit: www.metranome.net

Press Contact:
Metranome Inc.
David Kruis
President & CEO
519-603-3365 x205
pr@metranome.net
http://www/metranome.net

linkback: http://www.metranome.net/press_release_090507.html

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