Company Logo Monday, November 09, 2009

Metranome Launches Mobile Video Applications for Top Rated Television Series

Waterloo, Canada – November 9th, 2009 – Metranome is pleased to announce the launch of Sanctuary and Beyond: Mobile, a smartphone application that compliments the airing of Sanctuary, a top rated science fiction television series. Produced by Tricon Films & Television, Sanctuary is now in its second season and is currently airing on Syfy in the United States, ITV4 in the United Kingdom and SPACE in Canada. The mobile application, built on Metranome's award-winning platform, delivers new video content each week after the show’s television airing. This exclusive behind-the-scenes content is only available in the mobile application and immerses fans in the world of the creative and technical wizards who create Sanctuary. In a groundbreaking multi-platform collaboration, the content will also contain secret codes that unlock hidden areas on sanctuaryandbeyond.com, the interactive web game created by Xenophile Media for Sanctuary’s second season.

Metranome's CEO David Kruis said, "Our work on Sanctuary is proving that mobile applications have become an excellent way of connecting with viewers when they are away from the television or computer. Through this collaboration with Tricon and Xenophile, we have set a new precedent for tightly integrated multi-platform entertainment."

Sanctuary and Beyond: Mobile has launched in the US, UK, and Canada. The applications are available for iPhone and iPod touch from the iTunes App Store, and for BlackBerry from BlackBerry App World.

About Metranome Inc.
Metranome is an industry leader in creating rich media applications for the mobile market. As an expert in video delivery and monetization on smartphone platforms, we work with brands and content owners to create and deliver engaging application experiences across all genres of content. Our application platform enables multiple service models including downloadable media, video-on-demand, subscriptions, sponsored, and advertising supported content. Working with individual producers and top tier studios, we have created applications that complement television programming, enable digital distribution on mobile, and generate market awareness for new and existing content brands. Metranome's content delivery platform is integrated with popular social networks to deepen and expand the brand relationship with viewers. Applications created on our platform have received strong market success and industry recognition, including an International ITV award in 2009.

For more information, visit:
Metranome: http://www.metranome.net
Sanctuary and Beyond: http://www.sanctuaryandbeyond.com
Tricon Films and Television: www.triconfilms.com
Xenophile Media: http://www.xenophile.ca/


Press Contact:
Metranome Inc.
David Kruis
President & CEO
519-603-3365 x205
pr@metranome.net

http://www.metranome.net/

linkback: http://www.metranome.net/press_release_091109.php

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