Thursday, December 10, 2009

Metranome Launches Mobile Media Calendar Platform

RingTales Joins as Premiere Partner to launch Dilbert and The New Yorker Calendars on BlackBerry

Waterloo, Canada – December 10, 2009 – Metranome announced today the launch of its mobile media calendar application platform for smartphones. Metranome's media calendar platform gives premium content owners the opportunity to package their content for mobile viewers in an innovative new format that guarantees per-viewer revenue and fosters long-term audience engagement.

The mobile media calendars download content to the phone daily or on the content owner’s preferred schedule. The application alerts the viewer when new media is available to be consumed, and also displays the viewer’s calendar appointments for the day. This potent combination of utility and entertainment draws viewers back to the application regularly, maximizing engagement rates for content owners and advertisers. Metranome's media calendar apps can deliver a full range of content types including video, audio, and images.

David Kruis, CEO of Metranome said, "Traditional paper calendars have long been a vehicle for delivering media and brand impressions through static content. Our platform reinvigorates this proven format by bringing media calendars to the mobile phone, enabling a wider range of media types including video, and adding a wealth of additional features that increase the value to both content owners and the audience."

RingTales, a leader in short-form animated cartoons, has partnered with Metranome to launch video calendar applications with two renowned content brands. The New Yorker Calendar and Dilbert Calendar applications will deliver new animated cartoons to users on a daily basis.

Metranome’s media calendar platform supports multiple smartphone platforms including BlackBerry, Android, and the iPhone.

About Metranome
Metranome is an industry leader in creating rich media applications for the mobile market. As an expert in video delivery and monetization on smartphone platforms, we work with brands and content owners to create and deliver engaging application experiences across all genres of content. Our application platform enables multiple service models including downloadable media, video-on-demand, subscriptions, sponsored, and advertising supported content. Working with individual producers and top tier studios, we have created applications that complement television programming, enable digital distribution on mobile, and generate market awareness for new and existing content brands. Metranome’s content delivery platform is integrated with popular social networks to deepen and expand the brand relationship with viewers. Applications created on our platform have received strong market success and industry recognition, including an International ITV award in 2009.

For more information, please visit:
Metranome: www.metranome.net

linkback: http://www.metranome.net/press_release_091210_2.php