Thursday, February 11, 2010
AVVASI Q-VUE ENABLES CARRIERS TO MEASURE VIDEO BASED QoE
by katewalsh on February 9, 2010
WATERLOO, Ontario – February 11, 2010 - Video technology pioneers Avvasi announced today that they will demonstrate Q-VUE, a solution that enables wireless carriers to measure video based Quality of Experience (QoE), at Mobile World Congress 2010 in Barcelona. Executives from Avvasi will host the demonstration and explain details of the imminent challenges that mobile carriers need to overcome if they wish to capitalize on the explosion of mobile video.
“It is critical that mobile network operators understand video demographics and subscriber QoE in an environment where resources are scarce and dynamic,” explains Mate Prgin, President and CEO of Avvasi. “Without understanding subscriber QoE, operators will find it increasingly difficult to manage network investments and, ultimately, subscriber churn.”
Mobile video represents the fastest growing segment of mobile traffic. Recent data, released by Cisco, predicts that video will make up 64% of mobile traffic within the next 3 years. With this growing demand for bandwidth and the myriad of devices to be supported, operators need solutions that will ensure that their networks deliver to growing subscriber expectations.
Avvasi’s Q-VUE solution unobtrusively gives operators complete and comprehensive insight into their ability to deliver on QoE expectations for video. The solution identifies mobile video traffic patterns and subscriber QoE without the need for drive testing.
“By employing Q-VUE, operators get access to meaningful data and analysis to ensure that investment and operational improvement decisions are well-qualified and supported,” said Michael Gallant, VP Software Engineering and CTO of Avvasi. “Operators can then be confident of delivering a high QoE and ultimately monetizing mobile video.
Avvasi will be present in Hall 2, at the Canadian Pavilion, Booth C at Mobile World Congress 2010, Barcelona. Interested parties should contact Avvasi’s marketing team directly at marcom <at> avvasi.com to arrange for an exclusive private demonstration of Q-VUE.